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WELCOME TO

Brand Transformation Academy

The strategic foundation most entrepreneurs wish they had before wasting months (or years) on marketing that doesn’t convert or offers that don’t sell.

If you’re still piecing things together, second-guessing every move, or wondering why nothing’s clicking
 chances are, it’s not your content or your offer. It’s your brand.

Most entrepreneurs don’t realize that brand is the foundation everything else is built on: your business model, your messaging, your marketing, your content.

Without brand clarity, growth feels like a grind.

Brand Transformation Academy is a live, done-with-you experience...part mastermind...part brand accelerator, that follows a proven roadmap to give early-stage entrepreneurs the clarity, strategy, and support to finally build a business that works.

Backed by 20+ years of brand, marketing, and business strategy experience from working with some of the biggest brands in the world, BTA gives you clarity, confidence, and real strategy so you can stop spinning your wheels and start building something sustainable—with purpose, direction, and real momentum.

TELL ME MORE!
 

This program is for you if...


✅ You're an early-stage entrepreneur & business owner "action taker." Whether you’re a few months in or a few years deep, but things still feel unclear, scattered, or just... off. You're ready to make some serious changes.

✅ You’ve built something, but you're stuck in the swirl. You're unsure how to clearly communicate what you do, who you help, or why it matters.

✅ You have a product or service, but marketing and selling it still feels like a guessing game.

✅ You’re doing everything yourself. And you want a clear strategy that helps systematize and streamline things.

✅ You’re tired of blending in online. You want a brand that actually reflects your voice, value, and vision.

✅ You’re ready to work smarter, not harder. You've realized hustle mode isn’t a business model.

✅ You’re done Googling, trying yet another trend, collecting  freebies, or investing in one-off “courses” that leave you with more questions than answers.

✅ You want real clarity, strategy, and support from someone who gets what you're building. And a proven roadmap to make it work.

✅ You ready to jump in, move fast, and trust you can always revisit things on your own time and get the support you need. 

Brand Transformation Academy will help you...

Define your brand purpose

Gain crystal-clear direction so every move you make is intentional, aligned, and drives real momentum.

Identify your

competitive edge

Stand out from the sea of sameness and attract your ideal clients by crafting a brand that makes people say, “This is exactly what I’ve been looking for.”

Validate your
business model

Confidently decide where to invest your time and money by understanding what actually moves the needle in revenue and growth.

Create content that converts

Develop messaging that speaks directly to your ideal client’s needs, making content creation easier, more strategic, and actually fun—while building an engaged audience.

Build a marketing plan that works for you

Ditch the wing it approach and create a strategic, scalable marketing system that fits your strengths, reaches the right people, and drives sales.

Know exactly what's working (and what's not)

Learn how to track and analyze your efforts so you can make smart, strategic decisions—instead of second-guessing, stressing, or throwing spaghetti at the wall.

Build your dream business so you can create the life you've always wanted.

Get on the Waitlist!

Next round will be September 2025

What you get inside... 


Live Coaching + Hands-On Strategic Support + Real Results

đŸ”„ Two Live Coaching Calls a Week
No more guessing. Join Genevieve twice weekly for hands-on support and real-time strategy & feedback, so you can move with clarity and confidence. This isn’t a passive learning experience. It’s action-focused and guided.

đŸ”„ Strategic Weekly Topics That Build Your Brand
Each week builds on the last. It's focused, fast-paced, and mapped to a proven roadmap that takes you from stuck to clear. You’ll get focused lessons, done-for-you templates,  worksheets, GPT prompts, and live support so you’re never left guessing, but always moving forward.

Â đŸ”„ Small Group. Big Results.
This isn’t a massive group with hundreds of faces and zero support. We keep it cozy and intimate so you get real feedback, attention, and direction.

đŸ”„ Private Community = Accountability + Vibes
In between calls, surround yourself with like-minded entrepreneurs who are in it just like you. Committed. Focused. Supportive. Not here to play small.

đŸ”„ Lifetime Access to Everything
Replays, templates, updates...it’s all yours. Come back whenever you need a refresh, a reboot, or a reminder of how far you’ve come.

đŸ”„ Zero-Risk, All-Reward Guarantee
Because I believe in this program that much and I want you to as well.


‌BONUSES‌
 
🎯 Bonus Module: Hiring Help That Actually Helps
Whether you're ready now or just prepping for the future, get the tools to confidently outsource your marketing and hire the right support without wasting time or money.

💬 Extra Office Hour Calls
Stay supported beyond the core program with extra live Q&A calls to get feedback, clarity, and direction as you implement.

 👇Check out the program pacing below

The content, live instruction and one on one discussion was invaluable
I most appreciated the personalized feedback. You really listened to what each of us were working on in our respective fields and gave well curated responses, tips etc.

During the ‘Finding Your Edge’ module, I really started to grasp the concept of learning more about my target audience and the importance of narrowing it down a bit. I tend to want to help anyone who needs it but that makes it hard to send a meaningful message and would probably burn me out.

I feel more prepared to get back into the ‘behind the scenes’ work that will really enhance my brand and reach
 We received a significant amount of support during the program and I so appreciate your willingness to keep an open line of communication.

It has been very helpful to learn about the different components of building up a brand in detail. After reviewing the content again and completing the worksheets, I’ll be empowered to implement what I’ve learned which will benefit my business as a whole.

 
- Danielle Nicholas, Oasis Organizing Solutions

Genevieve presented an organized framework that would have saved me so much time if it had been my step one!! Nothing is watered down and the material is something that building and improving upon your business can benefit from. What I appreciated most was the structure and methodical way to not leave gaping holes in your vision, while intentionally positioning your product to be marketed in a natural way.

What I found most helpful was brand-building with niche narrowing and social media content types
it showed me what I need to do with my  content to have a brand that keeps evolving
and how I need to provide support with my own educational content.

Now, I feel organized and intentional so time won’t be wasted in the future because I have a roadmap that I can keep referring to as my business grows. Genevieve goes above and beyond
so much support!!..It was interesting to see through her eyes along with the program content, the same foundations in play with big brands. 

Start the right way with the right help. Save time and build a better product right away. Get clear on your vision right from the beginning.  


- Jennifer Spitz, Levity PT & Bodyworks

Phase 1 (Week 1-4): Brand & Business Clarity

Set the foundation for your brand and business so you have a clear path forward and a strategy that makes sense.


Week 1:  Introduction & Orientation

Get an overview of the next 8 weeks, set expectations, and set yourself up for success from day one.

✅ Understand the roadmap ahead and how to maximize your results
✅ Learn time & energy management strategies for efficiency
✅ Access helpful resources to stay organized
✅ Build a strong operational foundation to support your business growth


Week 2:  Brand + Business foundations

Lay the groundwork for your business and brand so you can build with confidence.

✅ Define your business goals so you can create a clear, strategic path
✅ Establish your brand foundations: building blocks & style guide
✅ Understand the difference between branding and marketing—and how to maximize both for success


Week 3: Finding your edge 

Carve out your unique position in the market by deeply understanding your ideal clients and competition.


✅ Validate your ideal client’s pain points and desires
✅ Pinpoint your competitive edge—so you stand out instead of blend in
✅ Revisit your Blueprint to revise as need be


Week 4: Identifying the opportunity

Turn insights into action by aligning your brand’s purpose with what your audience actually needs.

✅ Create a deep-dive customer profile that reveals key mindset triggers
✅ Map out the customer journey to identify & validate your offers
✅ Identify the right business model for your goals and what’s required to make it work

 

Phase 2 (Week 5-8): Content, Marketing
& Sales Execution

Now that you’ve built the foundation, it’s time to create content, market your brand, and drive sales with clarity and ease.


Week 5: Creating content with purpose

Develop content that engages, nurtures, and sells—without spinning your wheels.

✅ Build an effective content strategy that speaks directly to your audience
✅ Learn the essentials of photography, videography, and messaging for high-impact content
✅ Create a streamlined content system that makes execution fast and stress-free


Week 6: Scaling content with purpose

Expand your visibility by strategically distributing your content across the right channels.

✅ Master content repurposing so you get the most mileage from every piece
✅ Leverage paid, owned, and earned media to grow your brand
✅ Implement best practices for your marketing channels


Week 7: Designing & launching intentional offers

Turn your brand into a revenue-generating machine with intentional, demand-driven offers.

✅ Learn the "anti-funnel" approach to selling without being pushy
✅ Design a compelling lead gen offer that attracts and converts
✅ Build a marketing plan to launch and scale your offer with confidence


Week 8: Learning, improving, & implementing 

Ensure your business continues growing by making data-driven decisions that optimize your efforts.

✅ Demystify key marketing data points—what to track & why it matters
✅ Learn how to evaluate what’s working vs. what’s not (so you stop wasting time!)
✅ Turn insights into action 

I'm interested in Brand Transformation Academy!

Get on the Waitlist!

Next round will be September 2025

Frequently Asked Questions

Why this course  

 

đŸ”„ 20+ years of real-world brand, marketing, and business experience:
Learn directly from someone who's been in the trenches and built successful brands from the ground up.

đŸ”„ Proven strategies from global brands:
Learn the proven strategies and systems used by industry giants.

đŸ”„ Lifetime access to the material:
Work at your own pace and revisit the content whenever you need a refresher or a confidence boost.

đŸ”„ LIVE, interactive lessons with replays:
Engage with me LIVE for real-time feedback and get access to replays so you never miss a step.

đŸ”„ Ready-to-use worksheets, templates, and resources:
Cut through the overwhelm with time-saving tools that help you implement faster and smarter.

đŸ”„ Ongoing support, during AND after the course:
Be part of a community where you can ask questions, get feedback, and never feel stuck—even after the course ends.

     

About Genevieve

After 20+ years in the corporate world, working with iconic brands like Accenture, New Balance, Delta Air Lines, Pepsi, Subway, and many others, I've led major brand transformations, driving innovation, reimagining customer experiences, and creating products and services that disrupt markets and generate sustainable profits.

Now, I’m on a mission to bring those proven strategies, systems, and insights directly to you—so you can skip the trial and error and build your brand with confidence. I know what it takes to grow a brand from the ground up, and I’m here to help you unlock the same growth and impact I’ve created for billion-dollar companies.

Whether you’re transitioning out of the 9-5 grind, growing your solopreneur hustle, or building a brand while balancing motherhood, I’m here to guide you every step of the way. Let’s turn your vision into a thriving brand that stands out and makes the impact you desire.

In Their Words

  

 "I was looking for help with scaling and streamlining my business, especially generating worthwhile ideas and organizing my future plans.

I felt really accomplished after finishing my branding blueprint. I felt like I had a direction and plan to go with. I also felt really good about my new website with a huge amount of Genevieve's help.

Genevieve is really kind and caring. She was so patient with me as I have no marketing branding background and he explained things so thoroughly. She also helped me hone in on my main direction and ideas for my business. Her help was invaluable. "

- Erica Sloan, Erica Joy Photography

 "I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space. Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game. Her Opportunity Assessment deck is nothing short of gold—a comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.

Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "

- Tamara DeOrio, Founder, Today with Tamara

"Being an entrepreneur can be very isolating and very challenging. We are great at our “craft” but we also wear many hats that we may not feel confident in.  How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.

Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"

- Katie Diehl, Owner, Diehl Nutrition

"Genevieve gets it!  I have had the pleasure of working with Genevieve at Coached by Genevieve.  I was not sure what direction to go towards next with our marketing, website, and branding.  She listened, understood, and provided great suggestions and guidance as far as direction.  Her approach was methodical, and her insight, spot-on.  Genevieve had spent her career helping large organizations thrive.  That experience flowed seamlessly to assist our small business.  Discussions were open and honest.  She helped us find our Why.  She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own,  and was always a phone call or email away.  Her knowledge was current.  As we prepare to launch our new website and marketing campaign, her expertise can be seen.   For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve.  She cares, she gets it, and she wants you to succeed!"

- Aaron Raphael, CEO, Allan Chemical Corporation

"Having worked at some of the biggest brands in the world, Genevieve is extremely knowledgeable and experienced in all areas of marketing and brand building. But this alone isn’t what makes her special – what makes her special is her innate skill and passion for teaching and coaching others. Since the start of my professional career, I’ve had the privilege of working with Genevieve to learn, ideate and problem solve around how to scale and grow many of the brands I’ve worked at (ranging from large Fortune 500 brands to small pre-seed start-ups). She’s given me actionable templates, tools and frameworks that I’ve brought to each of the brands I’ve worked at. She’s also helped flush out some of my own business ideas, which has been invaluable for me. If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."

- Abby Katz

"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!

- Nicole Baez

"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."

- Steve Rizzo

"One of Genevieve's greatest strengths is her ability to mentor and guide; she is concise and generous when it comes to sharing her expertise and those lucky enough to work with her invariably learn (and grow) in ways they might not have expected."

- Laurie O.

"Genevieve is an incredibly strategic, natural-born marketer who truly ‘gets it'— combined with a keen ability to wear many hats, lead her peers and adapt in a complex & ever-evolving digital media landscape. Her energy, positive attitude and passion for her client’s needs is contagious - and in return makes her extremely easy and fun to work with."

- Betsy H.

"She is a digital marketer who gets it - gets the need to innovate in the ever-changing world of digital marketing, and gets how new technologies impact the way brands do business. She is dedicated and passionate, and was always a proponent of implementing new ideas to help her team reach their goals. Her deep knowledge of the industry was evident, and she is a hard worker with a vision, who fights to keep learning and improving."

- Melissa B.