Big-picture thinker.
Hands-on builder.
Meet Genevieve
Strategist by experience. Builder by nature.
For more than 20 years, I've worked across consulting, global brands, agencies, startups and entrepreneurial ventures—helping organizations navigate growth, transformation and change.
My career has taken me from building and transforming brands like New Balance to advising Fortune 500 leaders at Accenture, with work spanning brand, marketing, customer experience, digital transformation and business model innovation.
Through all of it, I've learned that the biggest business challenges rarely live neatly within one function. Brand affects marketing. Marketing affects experience. Experience affects growth. And when those pieces aren't connected, businesses lose focus, time and money.
That's where I do my best work.
I step back to see the whole picture, identify what's driving or blocking growth, and then get into the details to help make the strategy a reality.
What sets me apart is my ability to connect big-picture brand strategy to the realities of business growth. I help founders and leadership teams cut through complexity, identify what matters most, and turn strategic thinking into clear priorities and actionable direction.
From global brands to growing businesses
Two decades of experience across brand building, marketing strategy, and business transformation.
Professional Experience
Accenture
New Balance
Digitas
GE
Techstars
Selected brands I’ve worked with throughout my career
Pepsi
FedEx
Exelon
Mead Johnson
Prudential
State Farm
Bank of America
Shiseido
Subway
Bose
*Selected brand experience reflects prior consulting and agency engagements, not clients of The Mainnor Group.
How I work with clients
See the whole picture. Find what matters. Make it actionable.
Connect the dots
Find the relationships, gaps and opportunities across brand, marketing, experience and the business itself.
Zoom Out
Step back from the day-to-day to understand the business, customer, market and bigger picture.
Move it forward
Turn insight into clear priorities, practical strategies and action—not another deck that sits on a shelf.
Have a challenge you’re trying to figure out?