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Brand Transformation Academy

If you’re still playing the guessing game in your business, find yourself overwhelmed by marketing and being everywhere, and wondering why your sales aren't clicking… it's not you, it’s your brand. 

Because believe it or not, your brand IS the foundation that will help you build a sustainable and profitable business. And like a house, if that foundation is compromised, everything else feels like a grind and eventually cracks.

That's where Brand Transformation Academy comes in. Backed by 20+ years of experience, this live, done-with-you, 8-week accelerator,  gives early-stage entrepreneurs the clarity, strategy, confidence, and support to finally build a brand and business that actually works so you can stop winging it once and for all.

TELL ME MORE!

This program is for you if...


✅ You're an early-stage entrepreneur or business owner "action taker." Whether you’re just starting at zero, a few months in, or a few years deep, and things still feel overwhelming and like a guessing game. You're ready to hit the reset button.

✅ You have a product or service, but marketing and selling it still feels like a giant guessing game-- trying every trend, seeing what sticks, hoping for the best.

✅ You’re wearing all the hats right now and crave a better way to take the load off and get results.

✅ You’re feeling invisible online, asking "why is this so hard?," even though you're showing up and consistently creating content.

✅ You’re ready to work smarter, not harder, because the daily grind is burning you out.

✅ You’re over downloading another freebie, trying another Instagram hack, or buying another "self-paced course" that leave you with more questions than answers.

✅ You want someone to hand you a proven step by step roadmap, rooted in real strategy and results--the kind Fortune 500 companies use.

 

This program is NOT for you if...

 

❌  You don't have a business (meaning, things need to be in motion).

❌ You’re not ready to show up, do the work, and take action, then this isn’t for you.


❌ You’re looking for overnight results or a magic formula. This isn’t a get-rich-quick playbook.


❌ You’re not willing to take feedback and make changes. (Growth requires action, not excuses.)


❌ You just want motivation, not a strategy you’ll actually implement.



 

 



   

Brand Transformation Academy will help you...

Define your purpose

Gain crystal-clear direction so every  business move you make is intentional, aligned, and drives real momentum. Not trial and error, hoping for the best.

Identify your edge

Stand out from the sea of sameness and attract your ideal clients by building a brand that makes people say, “This is exactly who I’ve been looking for.”

 

Optimize your
business model

Close the gaps in your business model by identifying the levers that fuel growth and profitability, giving you confidence on where to focus your time and investments.

Create content that actually works

Develop a systematized messaging framework that makes content creation easier, smart, and actually fun—while priming an engaged audience ready to buy.

Build an intentional marketing plan

Ditch the wing it marketing approach. Learn how to create a strategic & scalable marketing plan that fits your time, strengths, reaches the right people, and drives sales.

Know exactly what moves the needle

Learn how to track and interpret your marketing so you can make smart, strategic decisions—instead of second-guessing, stressing, or throwing spaghetti at the wall.

Build your dream business so you can create the life you've always wanted.

 

Get on the Waitlist!

Next round will be October 2025


What you get inside...

Live Coaching + Hands-On Strategic Support + Real Results

Two Live Calls a Week

Join Genevieve twice weekly (teaching & implementation) for hands-on support and real-time strategy & feedback, so you can move with clarity and confidence.



Proven Roadmap 

Each week builds on the last. It's strategic, quick-paced, and mapped to a proven roadmap. Along the way you'll get done-for-you templates, worksheets, GPT prompts, and live support so you’re always moving forward.

Small Group

I intentionally keep this group cozy so you   get the feedback, attention, and direction you need.




 

 

Private Community  

In between calls, surround yourself with like-minded entrepreneurs who are in it just like you. No one gets left behind. And we can all learn from each other.



 

Lifetime Access to Everything

Yep, you heard right. Replays, templates, updates...it’s all yours. Come back whenever you need a refresh or reboot.

 

 

🔥 BONUS #1

🎯 Module: Hiring Help That Actually Helps
Get the strategies and tools to confidently hire the right support for when you're ready, without wasting time or money on the wrong people and skills.

🔥 BONUS #2

💬 Additional Support 
Because we all move at different paces, I want you to stay supported after the program ends with extra Q&A support calls to get the feedback, clarity, and direction as you implement. 

In their words....

The content, live instruction and one on one discussion was invaluable…I most appreciated the personalized feedback. You really listened to what each of us were working on in our respective fields and gave well curated responses, tips etc.

During the ‘Finding Your Edge’ module, I really started to grasp the concept of learning more about my target audience and the importance of narrowing it down a bit. I tend to want to help anyone who needs it but that makes it hard to send a meaningful message and would probably burn me out.

I feel more prepared to get back into the ‘behind the scenes’ work that will really enhance my brand and reach… We received a significant amount of support during the program and I so appreciate your willingness to keep an open line of communication.

It has been very helpful to learn about the different components of building up a brand in detail. After reviewing the content again and completing the worksheets, I’ll be empowered to implement what I’ve learned which will benefit my business as a whole.

 
- Danielle Nicholas, Oasis Organizing Solutions


Genevieve presented an organized framework that would have saved me so much time if it had been my step one!! Nothing is watered down and the material is something that building and improving upon your business can benefit from. What I appreciated most was the structure and methodical way to not leave gaping holes in your vision, while intentionally positioning your product to be marketed in a natural way.

What I found most helpful was brand-building with niche narrowing and social media content types…it showed me what I need to do with my  content to have a brand that keeps evolving…and how I need to provide support with my own educational content.

Now, I feel organized and intentional so time won’t be wasted in the future because I have a roadmap that I can keep referring to as my business grows. Genevieve goes above and beyond…so much support!!..It was interesting to see through her eyes along with the program content, the same foundations in play with big brands. 

Start the right way with the right help. Save time and build a better product right away. Get clear on your vision right from the beginning.  


- Jennifer Spitz, Levity PT & Bodyworks

 

Phase 1 (Week 1-4): Brand & Business Clarity

Whether you're starting from zero or knee deep in your business, the goal of this phase is to close any gaps in your strategy so that you have a strong brand and business baseline. This way, you aren't wasting time and money on costly rework later on. 


Week 1:  Introduction & Orientation

We'll use this week to level set on expectations for the program so you can set yourself up for success from day one.

✅ Understand the roadmap ahead and how to maximize your results
✅ Learn time & energy management strategies for efficiency
✅ Access helpful resources to stay organized
✅ Build a strong operational foundation to support your business growth


Week 2:  Brand + Business foundations

We'll dig in by laying the groundwork for your business so you can build it with confidence and clear direction.

✅ Define your business goals so you can create a clear & intentional path forward 
✅ Establish your brand building blocks and Brand Blueprint 
✅ Understand the difference between brand and marketing—and how to maximize both for success


Week 3: Finding your edge 

We move into this week, honing your focus on your unique market position by understanding who your ideal client is and the competitive landscape.


✅ Validate your ideal client’s pain points and desires
✅ Pinpoint your competitive edge so you stand out vs blend in
✅ Revisit your Blueprint to revise as need be


Week 4: Identifying the opportunity

We take the inputs from the last few weeks, to align your brand's purpose with what your ideal client actually needs.

✅ Create a deep-dive client profile that reveals key mindset triggers
✅ Map out the client journey to identify & validate your offers
✅ Optimize your business model for your goals and what’s required to make it profitable and sustainable 

 

Phase 2 (Week 5-8): Content, Marketing
& Sales Execution

Now that we've sealed up your foundation, we can shift the focus to build and systematize how you create content, marketing plans, and your sales engine so that it becomes very intentional and not a guessing game.


Week 5: Creating content with purpose

In this 2-part series, we first dive into developing a customized content strategy personalized to you. Learn how to create content that engages, nurtures, and sells, so you can avoid the spinning of wheels once and for all.

✅ Build an effective content strategy that speaks directly to your ideal client
✅ Learn the essentials of photography, videography, and messaging so you can create high-impact content
✅ Create a streamlined content system that makes execution efficient and stress-free


Week 6: Scaling content with purpose

Part 2 of this series shifts the focus to help you expand your visibility by focusing on how to strategically distribute your content across the right channels.

✅ Master content repurposing so you get the most mileage from every piece and save time in the process
✅ Leverage paid, owned, and earned media to grow your brand
✅ Implement best practices for your marketing channels so you maximize how you show up


Week 7: Designing & launching intentional offers

Taking the inputs from your Brand Blueprint, client profile, business model, content and marketing plans, we'll work together to create  intentional, demand-driven offers.

✅ Learn the "anti-funnel" approach to selling without being pushy
✅ Design a compelling lead gen offer that attracts and converts
✅ Build a surround sound marketing plan to support launching and scaling your offer.


Week 8: Learning, improving, & implementing 

Here we'll understand and refine things to make sure you're making informed decisions to support your brand and business goals. 

✅ Demystify key marketing data points—what metrics are actually worth your time to track & why they matter
✅ Learn how to evaluate what’s working vs. what’s not (so you stop wasting time!)
✅ Understand how to turn insights into action 

I'm interested in Brand Transformation Academy!

Get on the Waitlist!

Next round will be October 2025

Frequently Asked Questions

Why this program  

 

🔥 20+ years of real-world brand, marketing, and business experience:
Learn directly from someone who's been in the trenches and built successful brands from the ground up.

🔥 Proven strategies from global brands:
Learn the proven strategies and systems used by industry giants.

🔥 Lifetime access to the material:
Work at your own pace and revisit the content whenever you need a refresher or a confidence boost.

🔥 LIVE, interactive lessons with replays:
Engage with me LIVE for real-time feedback and get access to replays so you never miss a step.

🔥 Ready-to-use worksheets, templates, and resources:
Cut through the overwhelm with time-saving tools that help you implement faster and smarter.

🔥 Ongoing support, during AND after the course:
Be part of a community where you can ask questions, get feedback, and never feel stuck—even after the course ends.

     

About Genevieve

After 20+ years in the corporate world, working with iconic brands like Accenture, New Balance, Delta Air Lines, Pepsi, Subway, and many others, I've led major brand transformations, driving innovation, reimagining customer experiences, and creating products and services that disrupt markets and generate sustainable profits.

Now, I’m on a mission to bring those proven strategies, systems, and insights directly to you—so you can skip the trial and error and build your brand with confidence. I know what it takes to grow a brand from the ground up, and I’m here to help you unlock the same growth and impact I’ve created for billion-dollar companies.

Whether you’re transitioning out of the 9-5 grind, growing your solopreneur hustle, or building a brand while balancing motherhood, I’m here to guide you every step of the way. Let’s turn your vision into a thriving brand that stands out and makes the impact you desire.

Working with Genevieve 

  

 "I was looking for help with scaling and streamlining my business, especially generating worthwhile ideas and organizing my future plans.

I felt really accomplished after finishing my branding blueprint. I felt like I had a direction and plan to go with. I also felt really good about my new website with a huge amount of Genevieve's help.

Genevieve is really kind and caring. She was so patient with me as I have no marketing branding background and he explained things so thoroughly. She also helped me hone in on my main direction and ideas for my business. Her help was invaluable. "

- Erica Sloan, Erica Joy Photography

 "I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space. Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game. Her Opportunity Assessment deck is nothing short of gold—a comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.

Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "

- Tamara DeOrio, Founder, Today with Tamara

"Being an entrepreneur can be very isolating and very challenging. We are great at our “craft” but we also wear many hats that we may not feel confident in.  How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.

Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"

- Katie Diehl, Owner, Diehl Nutrition

"Genevieve gets it!  I was not sure what direction to go towards next with our marketing, website, and branding.  Genevieve listened, understood, and provided great suggestions and guidance as far as direction.  Her approach was methodical, and her insight, spot-on.  Genevieve had spent her career helping large organizations thrive.  That experience flowed seamlessly to assist our small business.  Discussions were open and honest.  She helped us find our Why.  She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own,  and was always a phone call or email away.  Her knowledge was current.  As we prepare to launch our new website and marketing campaign, her expertise can be seen.   For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve.  She cares, she gets it, and she wants you to succeed!"

- Aaron Raphael, CEO, Allan Chemical Corporation

"Having worked at some of the biggest brands in the world, Genevieve is extremely knowledgeable and experienced in all areas of marketing and brand building. But this alone isn’t what makes her special – what makes her special is her innate skill and passion for teaching and coaching others. Since the start of my professional career, I’ve had the privilege of working with Genevieve to learn, ideate and problem solve around how to scale and grow many of the brands I’ve worked at (ranging from large Fortune 500 brands to small pre-seed start-ups). She’s given me actionable templates, tools and frameworks that I’ve brought to each of the brands I’ve worked at. She’s also helped flush out some of my own business ideas, which has been invaluable for me. If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."

- Abby Katz, Corporate Marketing Professional 

"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!

- Nicole Baez, Social Media & Engagement Professional 

"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."

- Steve Rizzo, Former colleague at Accenture 

"One of Genevieve's greatest strengths is her ability to mentor and guide; she is concise and generous when it comes to sharing her expertise and those lucky enough to work with her invariably learn (and grow) in ways they might not have expected."

- Laurie O., Former colleague at Digitas