WELCOME TO
If you feel like you’re doing all the things... living in Canva making pretty graphics, posting to your socials weekly, sending the emails, showing up everywhere...but still not getting the clients or sales traction, it’s not your marketing. It’s the missing piece underneath it: your brand.
Because your brand isn’t just how you look or sound; it’s the strategic foundation and clarity that drives every part of your business forward. When that clarity is missing, every decision feels like a guessing game. Your marketing feels harder than it should, your messaging turns into trial and error, and your sales stay stuck.
Cue Brand Ascent.
This is a live, 8-week, done-with-you business accelerator for early-stage entrepreneurs who’ve started but feel stuck in the mud. Together, we build the brand clarity that becomes your GPS for everything in your business: your offers, content, marketing, and growth so you can finally stand out, attract aligned clients, and sell with confidence.
Backed by 20+ years of experience helping global brands like Accenture, New Balance, Delta Air Lines, Pepsi, Bank of America, Subway to startups and early-stage founders… this high touch experience helps you get out of the soul-sucking guessing game to build and scale a business grounded in brand clarity, real strategy and systems.
Because when you level up your brand, you level up your business.
Tell Me MoreThis program is for you if...
✅ You’re an early-stage entrepreneur (you could be 6 months in or 3 years deep) who’s started... but still feels stuck. You’re ready to hit the reset button so you can move forward with clarity.
✅ You have a product or service, but marketing and selling it still feels like throwing darts at a dart board as you chase trends, algorithms, and hope something lands.
✅ You're wearing all the hats and crave a better, more strategic way to take the load off and get results that last.
✅ You’re feeling invisible online and asking, “Why is this so hard?” even though you’re showing up and putting in the work.
✅ You’re ready to work smarter, not harder, because the daily grind is burning you out.
✅ You’re done piecing together more freebies, tactics like "trendy hooks," and DIY courses with 100+ videos that create more confusion than clarity. You want guided, hands-on support, with someone with you LIVE every step of the way.
✅ You want a clear, step-by-step roadmap (strategies I’ve used with Fortune 500s and founders ) so you confidently know what to do next.
✅ You’re ready for real feedback, accountability, and structure to build a business that works for you.
This program is NOT for you if...
❌ You're a brand new entrepreneur who doesn't have a business or offer.
❌ You're looking for an overnight fix. This isn't a get rich quick playbook.
❌ You’re not willing to show up, do the work, and take action, then this isn’t for you.
❌ You’re not willing to take feedback and make changes. (Growth requires action, not excuses.)
❌ You just want motivation, not a strategy you’ll actually implement.
❌ You want a passive, self-paced course that you can come in and out of when you feel like it.
What you'll walk away with
In just 8 weeks, you’ll go from "winging it" in your business to having a clear, strategic roadmap that guides how you tell your story, connect with your audience, and drive sales without burning out trying to be everywhere. Things will finally click.
You’ll walk away with the clarity, direction, and confidence to:
✅ Know exactly what makes your brand unique & how to clearly communicate it
✅ Build intentional offers that align with your business goals
✅ Get off the content hamster wheel and focus your time on what actually moves the needle
✅ Create the structure and momentum to work more efficiently & faster
✅ Speak with your audience in a way that articulates your value and they instantly "get it"
✅ Build content that creates trust and converts lurkers into buyers
✅ Sell without ever feeling salesy or icky
How we’ll get you there
We hone in on the core tenants that make your brand do the heavy lifting, so your business grows with ease and intention...the way it should be.
Define your purpose
Gain crystal-clear direction so every business move you make is intentional, aligned, and drives real momentum. Not trial and error, hoping for the best.
Identify your edge
Stand out from the sea of sameness and attract your ideal clients by building a brand that makes people say, “This is exactly who I’ve been looking for.”
Optimize your
business model
Close the gaps in your business model by identifying the levers that fuel growth and profitability, giving you confidence on where to focus your time and investments.
Create content that actually works
Develop a systematized messaging framework that makes content creation easier, smart, and actually fun, while priming an engaged audience ready to buy.
Build an intentional marketing plan
Ditch the wing it marketing approach. Learn how to create a strategic & scalable marketing plan that fits your time, strengths, reaches the right people, and drives sales.
Know exactly what moves the needle
Learn how to track and interpret your marketing so you can make smart, strategic decisions vs second-guessing or stressing out.
Create the brand clarity that makes everything in your business click.
Apply Here
The next round will start early January 2026.
Spots are limited to 10 to ensure the experience is high-touch and personalized.
Investment: $3,500 Pay in Full or 3 Monthly Payments of $1,300.
Once you apply, you’ll be contacted within 24-48 hours re: next steps.
What you get inside...
Personalized Support + Strategic Coaching + Real Results
2 LIVE Calls a Week
Join two live, interactive calls, each week (16 total). One to learn, one to implement/ask questions. Can’t make it? No worries. You’ll still get the teaching session through a pre-recorded replay (to protect everyone’s privacy & keep conversations real).
Step-by-Step Roadmap
Each week builds on the last, following a proven framework that’s paced to move quickly but with intention. You’ll get templates, worksheets, GPT prompts, and live support every step of the way so you’re never stuck wondering what’s next.
Cozy Group Environment
Keeping the group small is a big part of what makes this program special. You’re not just another number on Zoom. Individualized feedback, attention, and direction aren’t just a “nice to have” today, but a must in my book.
Private Community
In between calls, you'll have the support of your peers and Genevieve through a private community. No one gets left behind. Say what's on your mind. Ask questions. Make friends. We can all learn from each other.
Lifetime Access to Materials
Yep, you heard right. Replays, templates, updates...it’s all yours. Come back whenever you need a refresh or reboot.
Website "Mini" Review
You’ll receive a personalized website "mini" review (think, high-level gut check) that identifies off the bat what’s working, what’s confusing or missing, and some quick wins for greater impact.
1:1 Check-In w/Genevieve
Having a sounding board to bounce ideas and ask questions along the way is key. Not to worry, you'll get personalized support directly from Genevieve in a private 45-minute session to use anytime during the program.
*BONUS:* Hiring Help That Actually Helps
When you're ready to scale, you'll be armed with strategies and tools to help you confidently hire the right talent and skills to support your growth goals.
In their words....
The content, live instruction and one on one discussion was invaluable…I most appreciated the personalized feedback. You really listened to what each of us were working on in our respective fields and gave well curated responses, tips etc.
During the ‘Finding Your Edge’ module, I really started to grasp the concept of learning more about my target audience and the importance of narrowing it down a bit. I tend to want to help anyone who needs it but that makes it hard to send a meaningful message and would probably burn me out.
I feel more prepared to get back into the ‘behind the scenes’ work that will really enhance my brand and reach… We received a significant amount of support during the program and I so appreciate your willingness to keep an open line of communication.
It has been very helpful to learn about the different components of building up a brand in detail. After reviewing the content again and completing the worksheets, I’ll be empowered to implement what I’ve learned which will benefit my business as a whole.
- Danielle Nicholas, Oasis Organizing Solutions
Genevieve presented an organized framework that would have saved me so much time if it had been my step one!! Nothing is watered down and the material is something that building and improving upon your business can benefit from. What I appreciated most was the structure and methodical way to not leave gaping holes in your vision, while intentionally positioning your product to be marketed in a natural way.
What I found most helpful was brand-building with niche narrowing and social media content types…it showed me what I need to do with my content to have a brand that keeps evolving…and how I need to provide support with my own educational content.
Now, I feel organized and intentional so time won’t be wasted in the future because I have a roadmap that I can keep referring to as my business grows. Genevieve goes above and beyond…so much support!!..It was interesting to see through her eyes along with the program content, the same foundations in play with big brands.
Start the right way with the right help. Save time and build a better product right away. Get clear on your vision right from the beginning.
- Jennifer Spitz, Levity PT & Bodyworks
Program Overview
Phase 1 (Week 1-4): Brand & Business Clarity
Whether you're in the early days or a few years deep in your business, the goal of this phase is to close any gaps in your strategy so that you have a strong brand and business baseline. This way, you aren't wasting time and money on costly rework later on.
Week 1: Introduction & Orientation
We'll use this week to level set expectations for the program so you can set yourself up for success from day one.
✅ Understand the roadmap ahead and how to maximize your results
✅ Learn time & energy management strategies for efficiency
✅ Access helpful resources to help you stay organized
✅ Build a strong operational foundation to support your business growth
Week 2: Brand + Business foundations
We'll dig in by laying the groundwork for your business so you can move forward confidently, with clear direction.
✅ Clarify your business goals so that every decision you make has purpose
✅ Establish your Brand Blueprint and those building blocks
✅ Get clear on the role of brand and marketing so you can truly maximize
Week 3: Finding your edge
We move into this week honing your focus on your unique market position by understanding who your ideal client is and the competitive landscape.
✅ Validate your ideal client’s pain points and desires
✅ Pinpoint your competitive edge so you know how to stand out vs blend in
✅ Revisit your Blueprint to refine as need be
Week 4: Identifying the opportunity
We take the inputs from the last few weeks, to align your brand's purpose with what your ideal client actually needs.
✅ Create a deep-dive client profile (not an ICA)
✅ Map out your client's journey to identify & validate opportunities
✅ Future proof your existing business model to make it profitable and sustainable
Phase 2 (Week 5-8): Content, Marketing
& Sales Execution
Now that we've sealed up your foundation, we can shift the focus to build, refine, and systematize how you create your content, marketing plans, and sales engine so that it becomes very streamlined and not a guessing game.
Week 5: Creating content with purpose
Content is a beast. And in this 2-part series, we start by developing a content strategy personalized to you. This includes: how to create content that engages, nurtures, and sells, so you can stop spinning your wheels once and for all.
✅ Know how to build an effective content strategy that speaks directly with your ideal client
✅ Learn how to create compelling marketing assets (e.g., how to take good photos, shoot video, write in a way that connects) and those best practices
✅ Create a well-oiled content system that makes content creation simple and efficient
Week 6: Scaling content with purpose
Part 2 of this series shifts the focus to help you scale your brand and business visibility by focusing on how to strategically distribute your content across the right marketing channels.
✅ Ditch the "cut and paste" from Instagram to Facebook and master what content repurposing means so you get the most mileage from every piece of content
✅ Know how to leverage paid, owned, and earned media to grow
✅ Learn those best practices for key marketing channels so you maximize how you show up
Week 7: Designing & launching intentional offers
Taking the inputs from your Brand Blueprint, client profile, business model, content, and marketing plans over the past few weeks, we'll work together to create intentional demand-driven offers.
✅ Learn the "anti-funnel" approach to selling without actually selling or being salesy
✅ Design a compelling offer that attracts leads and converts
✅ Build the surround sound marketing plan to support launching and scaling your offer.
Week 8: Learning, improving, & implementing
Here we'll learn to identify what's working and what's not, to make informed decisions that support your brand and business goals.
✅ Demystify key marketing data points so they feel less scary, knowing what metrics are actually worth your time tracking & why they matter
✅ Learn how to evaluate what’s working vs. what’s not in your marketing, so you stop wasting time on the stuff that doesn't matter
✅ Understand how to turn an insight into action
I'm interested in Brand Ascent!
Apply Here
The next round will start early January 2026.
Spots are limited to 10 to ensure the experience is high-touch and personalized.
Investment: $3,500 Pay in Full or 3 Monthly Payments of $1,300.
Once you apply, you’ll be contacted within 24-48 hours re: next steps.
Frequently Asked Questions
Is this program for me?
What happens after I enroll?
What level of support will I receive?
How much time do I need to invest in the program?
Is there a refund?
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Is this program going to teach me how to create paid ads?
About Genevieve
After 20 years in the corporate world growing brands like Accenture, New Balance, Delta, Pepsi, Subway, and alongside scrappy startups and founders, I’ve seen behind the curtain of what really makes a business work (and what absolutely doesn’t).
And here’s the truth:
A slick brand, pretty marketing, or a perfectly curated Instagram feed means nothing if people don’t feel something when they come across you.
Your brand is so much bigger than how it looks. It's the GPS that makes everything else in your business click.
And I’m here to help you cut through the noise, the BS of "just be consistent" or my personal fave of "niche down," the pressure to “do it all,” and build a business that actually works for you. No fluff. No ego. Just grounded in real strategy & systems, honest guidance, and a belief that you can build the business that supports the life you want.
Working with Genevieve
"I was looking for help with scaling and streamlining my business, especially generating worthwhile ideas and organizing my future plans.
I felt really accomplished after finishing my branding blueprint. I felt like I had a direction and plan to go with. I also felt really good about my new website with a huge amount of Genevieve's help.
Genevieve is really kind and caring. She was so patient with me as I have no marketing branding background and he explained things so thoroughly. She also helped me hone in on my main direction and ideas for my business. Her help was invaluable. "
- Erica Sloan, Erica Joy Photography
"I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space. Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game. Her Opportunity Assessment deck is nothing short of gold—a comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.
Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "
- Tamara DeOrio, Founder, Today with Tamara
"Being an entrepreneur can be very isolating and very challenging. We are great at our “craft” but we also wear many hats that we may not feel confident in. How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.
Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"
- Katie Diehl, Owner, Diehl Nutrition
"Genevieve gets it! I was not sure what direction to go towards next with our marketing, website, and branding. Genevieve listened, understood, and provided great suggestions and guidance as far as direction. Her approach was methodical, and her insight, spot-on. Genevieve had spent her career helping large organizations thrive. That experience flowed seamlessly to assist our small business. Discussions were open and honest. She helped us find our Why. She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own, and was always a phone call or email away. Her knowledge was current. As we prepare to launch our new website and marketing campaign, her expertise can be seen. For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve. She cares, she gets it, and she wants you to succeed!"
- Aaron Raphael, CEO, Allan Chemical Corporation
"Having worked at some of the biggest brands in the world, Genevieve is extremely knowledgeable and experienced in all areas of marketing and brand building. But this alone isn’t what makes her special – what makes her special is her innate skill and passion for teaching and coaching others. Since the start of my professional career, I’ve had the privilege of working with Genevieve to learn, ideate and problem solve around how to scale and grow many of the brands I’ve worked at (ranging from large Fortune 500 brands to small pre-seed start-ups). She’s given me actionable templates, tools and frameworks that I’ve brought to each of the brands I’ve worked at. She’s also helped flush out some of my own business ideas, which has been invaluable for me. If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."
- Abby Katz, Corporate Marketing Professional
"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!
- Nicole Baez, Social Media & Engagement Professional
"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."
- Steve Rizzo, Former colleague at Accenture
"One of Genevieve's greatest strengths is her ability to mentor and guide; she is concise and generous when it comes to sharing her expertise and those lucky enough to work with her invariably learn (and grow) in ways they might not have expected."
- Laurie O., Former colleague at Digitas
