WELCOME TO
If your business feels messy and unclear, this is the part no one taught you.
Brand Ascent is a hands-on accelerator designed to diagnose what’s actually holding your business back, and replace confusion with a clear brand strategy you can use to make faster, better decisions across content, marketing, and offers.
You won’t just “feel clearer.”
You’ll know:
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What to focus on and what to stop doing
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What content to create and why it matters
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Where to put your time and energy to support your business goals
So instead of winging it or reacting to advice, you move forward with direction without rebuilding your business from scratch every few months.
That’s the role of a strong brand strategy.
It becomes the foundation that guides every decision you make, so you’re acting intentionally and not guessing your way forward.
Led by Genevieve Strunk, a brand and business growth strategist with 20+ years of experience across global brands, startups, and entrepreneurs, Brand Ascent delivers strategic direction, hands-on guidance, and personalized support most early-stage founders never get.
When you stop guessing and start building with brand clarity, everything else in your business clicks.
You don’t just feel better. You change the trajectory of your business.
Tell Me More
Here's why everything feels harder than it should
Most entrepreneurs don’t struggle because they aren’t working hard enough.
They struggle because they’re trying to grow a business without a clear strategy guiding their decisions.
So everything feels heavier. Slower. More confusing than it should
Tell me if this sounds familiar:
👉 You’re showing up consistently, but not seeing traction
👉 You’re trying to market an offer that doesn’t quite click
👉 You’re jumping between strategies, platforms, or advice
👉 You second-guess every decision you make
👉 You’re constantly wondering what you should actually focus on right now
This isn’t an effort problem.
And it’s not a motivation problem.
It’s a strategy problem.
Without a clear brand strategy guiding your decisions, everything takes longer than it should, and progress feels harder to sustain.
Not because you’re doing it wrong, but because you’re building without a framework telling you what matters, why it matters, and what to do next.
Brand Ascent is for you if...
✅ You’re early in your business, but committed to building it intentionally, not reactively.
✅ You feel stuck in the fog of “where do I start?” or “what should I be focusing on right now?”
✅ You’re tired of guessing your way through marketing, content, and selling — and want a clear strategy guiding your decisions.
✅ You want to define your brand before piling on more tactics, tools, or platforms.
✅ You’re ready for hands-on guidance, honest feedback, and real-time support as you put strategy into action.
Brand Ascent is NOT for you if...
❌ You want a passive, self-paced course you can skim or half-complete.
❌ You’re looking for a quick fix, overnight results, or plug-and-play templates without context.
❌ You’re not open to feedback, reflection, or making changes to how you’re currently operating.
❌ You want more tactics without understanding the strategy behind them or how they connect to your business goals.
Brand Ascent is built for entrepreneurs who are ready to stop consuming information and start making strategic decisions.
That means showing up, implementing what we uncover, and being open to rethinking how you’re operating.
This isn't about doing more marketing. It's about knowing what exactly deserves your effort.
Marketing tells you how to execute.
Your brand strategy tells you what to prioritize and why.
When that strategy is missing, entrepreneurs compensate by staying busy instead of strategic.
👉 Posting more
👉 Buying more courses
👉 Trying more marketing platforms
👉 Reworking their offers again and again
🔥 Brand Ascent helps you build the strategy first, so your marketing, messaging, and selling finally have direction.
Instead of throwing more effort at the problem, you start making decisions that actually move your business forward.
What you'll walk away with
By the end of Brand Ascent, you won’t just feel clearer, you’ll be able to operate differently in your business.
Here’s what that looks like:
👉 A clear way to explain what you do... without overthinking, rambling, or constantly rewriting your message
👉 A content strategy that supports your actual business goals... so you know what to create, what to prioritize, and what to ignore
👉 A brand framework you can reference to make faster, more confident decisions... instead of second-guessing every move
👉 The ability to stop tearing things down and starting over every few months
👉 A way to move forward with direction... because you know why you’re doing what you’re doing
This is what happens when your brand becomes the decision-making system behind your business.
Not just something that looks good, but something that actually guides how you build.
How we’ll get you there
Brand Ascent walks you through a proven roadmap, in an intentional order, so nothing feels random or disconnected.
Each step builds on the last, creating clarity you can continue using long after the program ends.
Brand Strategy & Direction
So you stop guessing what matters, and start making intentional decisions that align with where you’re actually going.
Positioning & Differentiation
So you’re not blending in, and your audience clearly understands why you matter and why they should choose you.
Business Model & Offer Alignment
So what you’re selling matches where your business is right no, and supports where you want it to go.
Messaging & Content Clarity
So your messaging is clear, consistent, and purposeful, and your content supports your business goals instead of feeling forced or sporadic.
Intentional Marketing
So you know exactly what to focus on week to week, without burning out or chasing every new tactic.
Insight-Driven Decisions
So you know what’s actually working, what’s not, and can adjust with confidence instead of second-guessing.
Why this investment actually matters
Brand Ascent isn’t about adding more to your plate.
It’s about preventing wasted time, wrong turns, and months or years of spinning your wheels without real progress.
In the early stages of business, when things stall, it’s rarely an effort problem.
More often, it’s because decisions are being made without a clear strategy guiding them.
Brand Ascent helps you:
👉 Reduce trial-and-error by making decisions from strategy instead of guesswork
👉 Avoid expensive do-overs in your messaging, offers, and marketing
👉 Build momentum faster because your efforts are focused and aligned
Instead of reacting to what’s not working, you start building with intention.
This is the return most people don’t think about: strategic decisions that compound over time: saving time, money, and energy as you grow.
What you get inside Brand Ascent
Personalized support, strategic guidance, and hands-on implementation
2 LIVE Calls a Week
Two live, interactive calls over 8 weeks(16 total): one focused on strategy and teaching, the other on implementation, feedback, and questions....so decisions don't stall between sessions. Can’t make it live? Replays are available so you never fall behind.
Intimate, High-Touch Group
Keeping the group small is intentional. You’re not another face on Zoom. You’ll receive individualized feedback, attention, and direction. At this stage of business, that level of support isn’t a “nice to have," it’s what prevents stalled decisions and costly missteps.
Private Community Support
Between calls, you’ll have access to a private community for questions, support, and shared learning, including direct access to Genevieve. This ensures you’re supported between sessions so questions don’t linger, decisions don’t stall, and you’re never left figuring things out alone.
Step-by-Step Roadmap
Each week builds on the last, following a proven framework designed to move you forward with intention, so you always know what comes next and why.
You’ll get templates, worksheets, GPT prompts, and live guidance so you always know what to focus on next.
Lifetime Access to Materials
Replays, templates, updates, it’s all yours. Revisit the material anytime you need a refresh, recalibration, or reset.
Website "Mini" Review
You’ll receive a personalized, high-level website review identifying what’s working, what’s unclear, and where strategic changes can create greater impact.
Post Program Integration Support
After the program ends, you'll receive two additional monthly live group calls to help you apply what you’ve built, pressure-test key decisions, and move forward with clarity so you don't lose momentum.
*Bonus: Hiring Help (When You're Ready)
When it’s time to scale, you’ll be equipped with practical guidance to confidently hire the right support without guessing or over-hiring too early.
What clarity actually looks like in practice
Most Appreciated the Personalized Feedback
The content, live instruction and one on one discussion was invaluable…I most appreciated the personalized feedback. You really listened to what each of us were working on in our respective fields and gave well curated responses, tips etc.
During the ‘Finding Your Edge’ module, I really started to grasp the concept of learning more about my target audience and the importance of narrowing it down a bit. I tend to want to help anyone who needs it but that makes it hard to send a meaningful message and would probably burn me out.
I feel more prepared to get back into the ‘behind the scenes’ work that will really enhance my brand and reach… We received a significant amount of support during the program and I so appreciate your willingness to keep an open line of communication.
It has been very helpful to learn about the different components of building up a brand in detail. After reviewing the content again and completing the worksheets, I’ll be empowered to implement what I’ve learned which will benefit my business as a whole.
- Danielle Nicholas, Oasis Organizing Solutions
Saved Me So Much Time
Genevieve presented an organized framework that would have saved me so much time if it had been my step one!! Nothing is watered down and the material is something that building and improving upon your business can benefit from. What I appreciated most was the structure and methodical way to not leave gaping holes in your vision, while intentionally positioning your product to be marketed in a natural way.
What I found most helpful was brand-building with niche narrowing and social media content types…it showed me what I need to do with my content to have a brand that keeps evolving…and how I need to provide support with my own educational content.
Now, I feel organized and intentional so time won’t be wasted in the future because I have a roadmap that I can keep referring to as my business grows. Genevieve goes above and beyond…so much support!!..It was interesting to see through her eyes along with the program content, the same foundations in play with big brands.
Start the right way with the right help. Save time and build a better product right away. Get clear on your vision right from the beginning.
- Jennifer Spitz, Levity PT & Bodyworks
How Brand Ascent is Structured
Brand Ascent is designed to meet you where you are. Whether you’re just getting started, or a few years in and ready to tighten what you’ve already built.
The program follows a clear progression, helping you move from uncertainty and scattered effort → strategic clarity → confident execution.
We focus on diagnosing what’s actually going on in your business first, then building the right strategy, and finally supporting you as you apply it so nothing feels rushed, random, or disconnected.
Phase 1 (Week 1-4): Brand & Business Alignment
In this phase, we diagnose what’s actually holding your business back, tighten your brand and business foundation, and align your strategy so you’re no longer guessing what you’re building or why. This phase creates the clarity and direction everything else depends on.
Week 1: Introduction & Orientation
We'll use this week to set expectations, establish the roadmap, and get oriented around how we'll work together so you can set yourself up for success.
We'll cover:
✅ The roadmap ahead and how to maximize your results
✅ Learning time & energy management strategies for efficiency
✅ Helpful resources to help you stay organized
✅ How to build a strong operational foundation to support your business growth
Week 2: Brand + Business Foundations
We'll dig in by closing any gaps and aligning your brand and business strategy, so you can move forward with clear direction.
We'll work through:
✅ Clarifying your business goals so that every decision you make has purpose
✅ Establishing your Brand Blueprint and those building blocks
✅ Getting clear on the role of brand and marketing so you can truly maximize
Week 3: Finding Your Edge
We move into this week clarifying what makes you different so you can position yourself with confidence.
We'll work through:
✅ Validating your ideal client’s pain points and desires
✅ Pinpointing your competitive edge so you know how to stand out vs blend in
✅ Revisiting your Brand Blueprint to refine as need be
Week 4: Identifying the opportunity
We'll take the inputs from the last few weeks, to get clear on who you’re speaking to so your messaging, marketing, and offers are focused and relevant.
We'll work through:
✅ Creating a deep-dive client profile
✅ Mapping out your client's journey to identify & validate business opportunities
✅ Sealing up your business model to ensure it's profitable and sustainable
Phase 2 (Week 5-8): Content, Marketing & Execution
In this phase, you translate strategy into clear messaging, content, and marketing decisions you can execute with confidence. This is where you apply what you clarified in Phase 1, so decisions feel easier, more intentional, and momentum builds without guesswork.
Week 5: Creating Content With Purpose (Part 1)
In 2-part series, we start by developing a content strategy personalized to you, to ensure people understand what you do and why it matters.
We'll work through:
✅ How to build an effective content strategy that attracts, nurtures, sells
✅ How to create compelling assets (e.g., how to take good photos, shoot video, write in a way that connects) and those best practices
✅ Creating a well-oiled content system that makes content creation intentional and efficient
Week 6: Scaling Content With Purpose (Part 2)
Part 2 of this series shifts the focus to help you create and scale content with purpose, so you're not guessing what to post and why.
We'll work through:
✅ How to appropriately repurpose your content so you get the most mileage out of it
✅ How to leverage paid, owned, and earned content to grow
✅ Aligning on those marketing channel best so you maximize how you show up
Week 7: Designing & Launching Intentional Offers
Build a relevant offer and focused marketing plan you can sustain, without trying to be everywhere at once.
We'll work through:
✅ The "anti-funnel" approach to selling without actually selling or being salesy
✅ Designing a compelling offer that attracts the right people and actually sells
✅ Building the surround sound marketing plan to support launching & scaling your offer.
Week 8: Learning, Improving, & Implementing
Here we'll learn to identify what's working so you know what to do next, and what to stop doing.
We'll work through:
✅ Demystifying key marketing data points so they feel less scary
✅ How to track what’s actually driving sales so you stop wasting time on the stuff that doesn't matter
✅ How to turn a data point into action
Pay in Full
$1,500
One payment
Pay Plan
$575
3 installments
Apply Here
The next round of Brand Ascent begins February 2026. Spots are intentionally limited to keep the experience high-touch and personalized.
How the application works:
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Apply below (2–3 minutes)
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I review your application for fit
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If needed, we’ll schedule a 15 min call to make sure Brand Ascent is the right next step
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If accepted, you’ll receive instructions on how to enroll
This ensures Brand Ascent is the right next step for both of us.
About Genevieve
Hey There! I’m Genevieve Strunk, a brand and business growth strategist with over 20 years of experience working across global brands, startups, and small businesses.
Brand Ascent exists because I’ve seen what happens when businesses skip strategy and try to market their way out of confusion.
Here’s the truth:
A slick brand, trendy marketing, or a perfectly curated Instagram feed means nothing if people don’t feel something when they come across you.
Your brand is bigger than how it looks. It’s the GPS that makes every decision in your business clearer — from what you create, to how you market, to what you sell.
I’m here to help you cut through the noise and the mainstream, one-size-fits-all advice — “just be consistent,” “niche down,” you name it — and build a business that actually works for you.
No fluff. No ego. Just real strategy, practical systems, honest guidance, and the belief that you can build a business that supports the life you want.
Frequently Asked Questions
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Working with Genevieve
"I was looking for help with scaling and streamlining my business, especially generating worthwhile ideas and organizing my future plans.
I felt really accomplished after finishing my branding blueprint. I felt like I had a direction and plan to go with. I also felt really good about my new website with a huge amount of Genevieve's help.
Genevieve is really kind and caring. She was so patient with me as I have no marketing branding background and he explained things so thoroughly. She also helped me hone in on my main direction and ideas for my business. Her help was invaluable. "
- Erica Sloan, Erica Joy Photography
"I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space. Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game. Her Opportunity Assessment deck is nothing short of gold—a comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.
Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "
- Tamara DeOrio, Founder, Today with Tamara
"Being an entrepreneur can be very isolating and very challenging. We are great at our “craft” but we also wear many hats that we may not feel confident in. How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.
Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"
- Katie Diehl, Owner, Diehl Nutrition
"Genevieve gets it! I was not sure what direction to go towards next with our marketing, website, and branding. Genevieve listened, understood, and provided great suggestions and guidance as far as direction. Her approach was methodical, and her insight, spot-on. Genevieve had spent her career helping large organizations thrive. That experience flowed seamlessly to assist our small business. Discussions were open and honest. She helped us find our Why. She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own, and was always a phone call or email away. Her knowledge was current. As we prepare to launch our new website and marketing campaign, her expertise can be seen. For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve. She cares, she gets it, and she wants you to succeed!"
- Aaron Raphael, CEO, Allan Chemical Corporation
"Having worked at some of the biggest brands in the world, Genevieve is extremely knowledgeable and experienced in all areas of marketing and brand building. But this alone isn’t what makes her special – what makes her special is her innate skill and passion for teaching and coaching others. Since the start of my professional career, I’ve had the privilege of working with Genevieve to learn, ideate and problem solve around how to scale and grow many of the brands I’ve worked at (ranging from large Fortune 500 brands to small pre-seed start-ups). She’s given me actionable templates, tools and frameworks that I’ve brought to each of the brands I’ve worked at. She’s also helped flush out some of my own business ideas, which has been invaluable for me. If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."
- Abby Katz, Marketing Professional
"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!
- Nicole Baez, Social Media & Engagement Professional
"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."
- Steve Rizzo, Marketing Professional
